THE FUTURE OF SUCCESS:

Where entrepreneurship, connection and grazing goats meet.

THE FUTURE OF SUCCESS:

Where entrepreneurship, connection and grazing goats meet.

Register for our What the Future:Success webinar, where we’ll discuss the modern milestones for success and how brand leaders across industry and public policy can adapt now with a deeper understanding of today’s consumer.

What the Future: Success premieres on August 26

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Today’s consumers see success in a new way as the traditional path feels out of reach for many.

Understand how companies and brands can align with the modern milestones of success to meet the needs of Americans now and in the coming decade.

Watch as we discuss how people are rethinking the trade-offs of success, seeking stronger connections and finding new ways to build status. What the Future Editor Matt Carmichael banters with Entrepreneur’s Jason Feifer, ServiceNow’s Diana Wu David and Prof G’s Mia Silverio.

Matt Carmichael

What the Future Editor

Ipsos logo

Jason Feifer

Editor in Chief

Diana Wu David

Director

Mia Silverio

Research Lead

Matt Carmichael

What the Future Editor

Ipsos logo

Jason Feifer

Editor in Chief

Diana Wu David

Director of ServiceNow Futures

Mia Silverio

Research Lead

Key highlights and takeaways:

The path to success is harder than it used to be:

Matt Carmichael

What the Future Editor

Ipsos logo

Matt Carmichael explains possible reasons why there is a whopping 22-point rise since just last year in young Gen Zers’ agreement that the economy is rigged to the advantage of the rich and powerful.

“The ladder to success in America historically has involved education, home ownership, mobility, and often entrepreneurship. … A plurality, 42% say it works for some people, but also there are lots of other paths that can lead to success.”

People are reevaluating the cost of success:

Diana Wu David

Director

Diana Wu David questions whether people are conflating status and success and rethinking whether the traditional career ladder is worth the personal the cost of it.

“People that I speak to are looking at what that wealth, that status, the title, what that cost in terms of health, personal relationships. And they're going, "Maybe not such a great trade."

Social connection is becoming more critical for success:

Mia Silverio

Research Lead

Mia Silverio explains that the isolation of remote work and AI is compounding the psychological challenges young men face as masculinity is being redefined, but men struggle to find jobs to be the provider they still see as a key part of manhood.

“We know that the No. 1 predictor of happiness in life is relationships. And men are just worse at making and keeping relationships and specifically friendships. 15% of men now have no friends. Like none. 10% of women. But this stat for men is up 5X since the ’90s.”

Why making yourself the product puts you in charge of your career:

Jason Feifer

Editor in Chief

Jason Feifer shared a story about one entrepreneur’s approach to achieving “permissionless success.”

“There are two ways to be in the world. You can be interchangeable or you could be singular. And if you're interchangeable, then your value is low because you're a commodity.

How people are networking outside of work:

Mia Silverio

Research Lead

Mia Silverio shared the growth of alternative post-work activities driving the experience economy as a reaction remote work isolation:

“There are sauna raves now. I almost went to a goat grazing event a couple weekends ago. … watching them graze.”

Get the full takeaways and full transcript ➜

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