INSIGHTS TO ACTIVATE
BRAND AMERICA 250
Americans are ready to unite around homegrown businesses — if they can meet the moment
INSIGHTS TO ACTIVATE
BRAND AMERICA 250
Americans are ready to unite around homegrown businesses — if they can meet the moment
Key Takeaways
1
One in five Americans say the nation’s 250th anniversary makes them more likely to buy U.S. brands
2
Gen Z thinks less about “being American,” but 59% still believe the country’s success is tied to its businesses
3
The traditional path to the American Dream isn’t for everyone according to a plurality (42%) of Americans who see new paths to success
America’s 250th anniversary is a cause for celebration — but it also marks a major inflection point for the nation’s future.
The nation reshaped the world with its audacious ideals 250 years ago. It persevered through global challenge after challenge. Then, some 80 years ago in the wake of World War II, it rose to take on the role of the world’s foremost exporter of culture and brands.
What comes next? As American brands continue to push to lead the world, they must first fight for the loyalty of Americans themselves.
One way to gain trust and loyalty is by helping Americans achieve their goals. The Success issue of What the Future will dive into what Americans are trying to achieve for themselves and how brands can play a role.