WHAT THE FUTURE WEBINAR
How brands can navigate the Attention economy and thrive amid fragmentation and misinformation
WHAT THE FUTURE WEBINAR
How brands can navigate the Attention economy and thrive amid fragmentation and misinformation
Attention is the most valuable currency in marketing, where constant demands for our focus flit from one thing to the next, yet we can endlessly binge on content from TV to podcasts to films.
This dynamic, and the explosion of AI and misinformation, creates a new challenge for creators and brands to connect with consumers in their screen-saturated lives.
Taped during the buzz of the 40th SXSW in Austin, Texas, this What the Future: Attention webinar explores the dual realities of our fragmented yet focused habits in a new conversation format.
Join us May 13, 1pm ET/11 am PT to hear about the emerging pushback against constant connectivity in favor of mindfulness and why building genuine brand communities might just be the antidote. And get exclusive new data from Ipsos on future of attention.
In conversation with:
Matt Carmichael
Editor of What the Future (Host)
Matt Klein
Advisor, speaker, writer at Zine
Cheryl Miller Houser
Documentary filmmaker at Creative Breed
Matt Carmichael
Editor of What the Future (Host)
Matt Klein
Advisor, speaker, writer at Zine
Cheryl Miller Houser
Documentary filmmaker at Creative Breed