COMING SOON: WHAT THE FUTURE: ATTENTION
How will brands keep us engaged as our screen habits shift and our trust is tested?
COMING SOON: WHAT THE FUTURE: ATTENTION
How will brands keep us engaged as our screen habits shift and our trust is tested?
Marketers are competing across platforms for the precious commodity that is people’s time/attention.
But they’re doing so in a low-trust era being disrupted by AI’s nonstop personalized-at-scale content stream.
How can brands stand out in the future?
That’s the question we’ll tackle in our next issue of What the Future: Attention. We’ll dig into the tension between our supposed shorter attention spans and our ability to endlessly scroll and binge content on screens of all sizes.
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