When you ask people if they have actually done something to support the causes they care about, the least ‘effortful’ causes rise to the top.

What are the top causes that people are actually doing something about?


Base: All respondents who are highly committed to the cause: (n= 155-715)​ Question: Have you personally done anything to actively support any of these causes in the past year? By ‘actively support’ we mean doing things like donating money, volunteering your time, attending rallies or marches, petitioning or educating others, making lifestyle changes, purposely choosing specific products or services, joining groups, etc.