Understanding the high engagement groups

We see high engagement from the groups with the resources to do more (highly educated, affluent), and generational differences in cause involvement are even more apparent when it comes to doing something to support the cause.

Which subgroups are the most/least engaged with causes? Average engagement % across causes highly committed to

Base: Education: Low (142), Medium (1304), High (1823), Income: Low (709), Mid (884), High (1401), Voting Intention: Green Party (378), Labour (651), Liberal Democrats (328), Conservative (329), Reform UK (646), Gender: Males (1572), Females (1651), Generation: Gen Z (661), Millennials (970), Gen X (950), Baby Boomers (688), Region: North & Yorkshire (401), North West (406), Midlands (568), South West & East of England (955), Greater London (502), Wales (162), Scotland (275) Question: Have you personally done anything to actively support any of these causes in the past year? By ‘actively support’ we mean doing things like donating money, volunteering your time, attending rallies or marches, petitioning or educating others, making lifestyle changes, purposely choosing specific products or services, joining groups, etc. NB: 'Highly committed' = score of 10/10

We see high engagement from the groups with the resources to do more (highly educated, affluent), and generational differences in cause involvement are even more apparent when it comes to doing something to support the cause.​

Which subgroups are the most/least engaged with causes? Average engagement % across causes highly committed to

We see high engagement from the groups with the resources to do more (highly educated, affluent), and generational differences in cause involvement are even more apparent when it comes to doing something to support the cause.