Top 10 causes vary by category. But there are plenty of category ‘problems’ that brands are expected to help solve.
What are the top 10 causes where people think categories should ‘absolutely’ have a role?
Base: all highly committed to each cause (T2B): Sportswear (76-120) , Chocolate (58-106), Supermarkets (29-127), Toilet Paper (77-107), Personal Care (56-118), QSR (76-111), Banks (66-117) Question: For each cause, from the answer list provided, please say whether you personally think brands of the given category generally should or should not have a role in helping with that cause.