Younger and more left-leaning voters search out brands which have a positive impact on society.
What do people expect from brands?
‘I search out brands that have a positive impact on society’ – Agree (NET) by subgroup
Base: Male (n=1997), Female (n=2150), Gen Z (n=804), Millennials (n=1235), Gen X (n=1271), Baby Boomers (890), Activists (n=1176), Disengaged Distancers (n=585), Willing Contributors (n=716), Passive Compliers (n=1273), Discerning Realists (n=450), Green Party (n=440), Labour (n=771), Liberal Democrats (n=388), Conservative (n=409), Reform UK (n=793). Question: To what extent do you agree or disagree with the following statement? I search out brands that have a positive impact on society