Some punish badly behaving brands

And the same groups are most likely to punish brands for behaving badly by boycotting them.

What do people expect from brands?

‘I have boycotted companies / brands that behaved badly’ – Agree (NET) by subgroup

Base: Male (n = 1997), Female (n = 2150), Gen Z (n=804), Millennials (n = 1235), Gen X (n = 1271), Baby Boomers (n = 890), England (n = 3648), Scotland (n = 353), Wales (n = 199), Green Party (n=440), Labour (n=771), Liberal Democrats (n=388), Conservative (n=409), Reform UK (n=793) Question: Which, if any, of the following have you done in the last year? I have boycotted companies / brands that behaved badly