Some just want good products

This view is most strongly held amongst males, Boomers and Reform voters.

What do people expect from brands?

‘I don’t care if a brand is ethically or socially responsible, I just want them to make good products’ – Agree (NET) by subgroup

Base: Male (n=1997), Female (n=2150), Gen Z (n=804), Millennials (n=1235), Gen X (n=1271), Baby Boomers (890), Activists (n=1176), Disengaged Distancers (n=585), Willing Contributors (n=716), Passive Compliers (n=1273), Discerning Realists (n=450), Green Party (n=440), Labour (n=771), Liberal Democrats (n=388), Conservative (n=409), Reform UK (n=793). Question: To what extent do you agree or disagree with the following statement? I don’t care if a brand is ethically or socially responsible, I just want them to make good products

This view is most strongly held amongst males, Boomers and Reform voters​.

What do people expect from brands?

This view is most strongly held amongst males, Boomers and Reform voters.