Some believe brands shouldn't back down

And believe that brands shouldn’t back down when getting attacked for political involvement.

What do people expect from brands?

‘If a brand is coming under attack for getting involved in political issues it should not back down’ – Agree (NET) by subgroup

Base: Male (n=1997), Female (n=2150), Gen Z (n=804), Millennials (n=1235), Gen X (n=1271), Baby Boomers (890), Activists (n=1176), Disengaged Distancers (n=585), Willing Contributors (n=716), PassiveCompliers (n=1273), Discerning Realists (n=450), Green Party (n=440), Labour (n=771), Liberal Democrats (n=388), Conservative (n=409), Reform UK (n=793) Question: To what extent do you agree or disagree with the following statement? If a brand is coming under attack for getting involved in political issues it should not back down

And believe that brands shouldn’t back down when getting attacked for political involvement​.

What do people expect from brands?

And believe that brands shouldn’t back down when getting attacked for political involvement.