People recognise brands are doing good

Many people recognise that brands are doing good things for the planet and their communities – they are not doing harm either.

Category average, sorted based on “They really care about doing good”

Base: Aware of the brand: All brands (n=158-547) Question: Which of the following best describes this brand’s impact on society and the world we live in?

Many people recognise that brands are doing good things for the planet and their communities – they are not doing harm either.

Category average, sorted based on “They really care about doing good”​​

Category average, sorted based on “They really care about doing good”