McDonald's: Associations

HEARTLAND BRANDS A huge focus on category issues and on causes not naturally associated with QSR delivers impressive ESG based differentiation.

Base: Aware of brand Source: Indexes ≥110 shown IMPACT: Brand impact on society Category (n=320-384), McDonald’s (n=383) BCA: Brand cause association (n=177-195) BIA: Brand image association (n=570)

HEARTLAND BRANDS A huge focus on category issues and on causes not naturally associated with QSR delivers impressive ESG based differentiation​.

HEARTLAND BRANDS A huge focus on category issues and on causes not naturally associated with QSR delivers impressive ESG based differentiation.