What causes did we explore?
The 60 causes were developed using the UN’s Sustainable Development Goals (SDGs) as a starting point and then we fine-tuned the list ensuring we had a topical and relevant list for GB today. They were grouped into nine broad themes using Factor Analysis.
Keep an eye out for these themes as you navigate the report. We use the below colours throughout to refer to each theme.
Levelling the playing field
- Encourage sports participation for everyone
- Ensure digital access and literacy for all
- Act to help people to improve their literacy skills
- Act to help people in developing the job skills they need
- Make arts and culture accessible for all
- Promote healthy lifestyles and diets
Respect - on and offline
- Challenge cyberbullying
- Address social isolation and reduce loneliness
- Challenge discrimination based on age
- Combat online hate speech and discrimination
- Challenge harmful masculine stereotypes
- Foster responsible use of social media
A safe and secure Britain
- Preserve British values and traditions
- Support British producers
- Oppose sexual harassment violence
- Protect children and young people from abuse and exploitation
- Act to make communities safer
- Fight against corruption
- Strengthen cybersecurity and data protection
Conserve and protect
- Advocate for higher animal welfare standards
- Protect wildlife conservation and habitats
- Ensure products are animal cruelty free
- Act to reduce deforestation
- Maximise recycling
- Champion fair trade for producers in lower income countries
- Conserve water and natural resources
Dignity and basics for all
- Ensure workers are paid a fair wage
- Work to make housing more affordable
- Eliminate food poverty
- Work to improve mental health support
- Act to address poverty and economic inequality
- Combat misinformation online
- Improve access to clean water sanitation
Opportunities for all
- Champion local businesses
- Guarantee healthcare access for all
- Help children and young people get the best start in life
- Champion quality education for all
- Create employment opportunities for all
Sustainable consumption
- Strive to consume less
- Encourage plant based or vegetarian diets
- Strive to reduce energy consumption
- Promote the use of ethically sourced materials/ingredients
- Act to reduce plastic usage
- Strive to reduce carbon emissions
- Support countries to get the aid they need
Fair treatment for all
- Fight modern slavery and human trafficking
- Ensure ethical and responsible use of AI
- Drive economic equality evenly across the country
- Build stronger relations amongst different community groups
- Challenge abuse of human rights globally
Diversity not discrimination
- Promote body positivity
- Challenge discrimination based on sexual orientation
- Challenge racial discrimination
- Challenge discrimination against the transgender community
- Advocate for gender equality
- Challenge discrimination based on disability
- Promote equal opportunities for all
- Challenge discrimination based on religion
- Embrace and value the diversity of cultures in Britain
- Ensure ethical working practices