Dove: Associations

MARKETING-LED BRANDS Dove’s consistent campaigns around body positivity and changing beauty perceptions have made ESG credentials a core part of their positioning.

Base: Aware of brand Source: Indexes ≥110 shown IMPACT: Brand impact on society Category (n=187-395), Dove (n=395 BCA: Brand cause association (n=174-193) BIA: Brand image association (n=567)

MARKETING-LED BRANDS Dove’s consistent campaigns around body positivity and changing beauty perceptions have made ESG credentials a core part of their positioning​.

MARKETING-LED BRANDS Dove’s consistent campaigns around body positivity and changing beauty perceptions have made ESG credentials a core part of their positioning.