Doing good drives brand outcomes

Doing good drives brand outcomes across every category, with the strongest effects in Banking and Sportswear.

Influence of "Doing good" (T2B) on Brand KPIs Share of Variation % in each Brand KPI - Category

Base: all respondents (n=600 per category) Questions: Which of the following best describes this brand’s impact on society and the world we live in? 5-Scale. // How close do you feel to each brand? 10-Scale. // How likely are you to recommend or criticise the following brands to friends, family or online? 5-Scale. // Which brands of the given category apply for each statement?

Doing good drives brand outcomes across every category, with the strongest effects in Banking and Sportswear.​

Influence of "Doing good" (T2B) on Brand KPIs ​ Share of Variation % in each Brand KPI - Category​

Doing good drives brand outcomes across every category, with the strongest effects in Banking and Sportswear.

Influence of "Doing good" (T2B) on Brand KPIs Share of Variation % in each Brand KPI - Category