The ESG segments reflect the range of passion and commitment to causes across the nation.
What’s the average number of causes that people are highly committed to?





Base: Disengaged Distancers (n=567), Passive Compliers (n=1230), Discerning Realists (n=438), Willing Contributors (n=693), Activists (1138) Question: Here is the list of causes. Please move the "me" icon on the blue line to show whether you are more or less personally committed to the cause. The closer you bring the "me" icon to the cause, the more committed you feel to the cause, the further away, the less committed.