Challenger brands

These challenger brands have done a brilliant job delivering on what the Activists want, can they break through more broadly?

Base: Total sample for each category (n=600). Toilet Paper: Disengaged Distancers=105, Activists=168. Chocolate: Disengaged Distancers=76, Activists=171 Questions: How close do you feel to each brand? // Please rate each brand in terms of what you are looking for in the given category? // Other than the brand you currently buy, which others (if any) would you consider? Select all that apply

These challenger brands have done a brilliant job delivering on what the Activists want, can they break through more broadly?​

These challenger brands have done a brilliant job delivering on what the Activists want, can they break through more broadly?