But others want them to stand well back

But other groups (Boomers and right-leaning voters) are most likely to want brands to stay clear of political causes.

What do people expect from brands?

‘Brands should stay well clear of political or social issues’ – Agree (NET) by subgroup

Base: Male (n=1997), Female (n=2150), Gen Z (n=804), Millennials (n=1235), Gen X (n=1271), Baby Boomers (890), Activists (n=1176), Disengaged Distancers (n=585), Willing Contributors (n=716), Passive Compliers (n=1273), Discerning Realists (n=450), Green Party (n=440), Labour (n=771), Liberal Democrats (n=388), Conservative (n=409), Reform UK (n=793). Question: To what extent do you agree or disagree with the following statement? Brands should stay well clear of political or social issues

But other groups (Boomers and right-leaning voters) are most likely to want brands to stay clear of political causes​.

What do people expect from brands?

But other groups (Boomers and right-leaning voters) are most likely to want brands to stay clear of political causes.