And some have more expectations than others

Supermarkets and Quick Service Restaurants (QSR) are expected to get involved with issues on the most ‘fronts’ as large employers, serving more people and active in communities, but all categories have issues where the category is expected to help.

For the causes people are committed to, which categories do they see as having a role in helping? Average of "absolutely should have a role in helping with this" across all high commitment causes

Bases for causes within each category: Banks and Building Societies (n=40-138), Chocolate (n=42-131), Personal Care (43-130), QSR (27-138), Sportswear (47-145), Supermarkets (29-140), Toilet Paper (23-141) Question: For each cause, from the answer list provided, please say whether you personally think brands of the given category generally should or should not have a role in helping with that cause.

Supermarkets and Quick Service Restaurants (QSR) are expected to get involved with issues on the most ‘fronts’ as large employers, serving more people and active in communities,​ but all categories have issues where the category is expected to help.​

For the causes people are committed to, which categories do they see as having a role in helping? Average of "absolutely should have a role in helping with this" across all high commitment causes

Supermarkets and Quick Service Restaurants (QSR) are expected to get involved with issues on the most ‘fronts’ as large employers, serving more people and active in communities, but all categories have issues where the category is expected to help.